User Adoption Manager

Seniority 3+ years

Commitment Long-term (40h)

Industry Finance

Work model Full Remote

Required skills

Engagement strategies

Data Analytics

Marketing

Requirements

3+ years of experience in user adoption, customer success, social media management, data analytics or a similar role
Experience in a B2B tech startup.
Proven ability to advocate for users, acting as their voice within the organization.
Strong understanding of performance metrics related to user engagement, adoption, and social media presence.
Expertise in designing and executing strategies that drive user adoption and community engagement.
Experience collaborating with executives and senior leaders to create engaging user-facing content.
Proficiency in using social media management tools and analytics platforms to track and enhance user engagement.
Exceptional interpersonal skills with the ability to foster relationships with users and key stakeholders.
Strong adaptability in tailoring communication for different audiences across platforms.
Excellent communication skills in both written and spoken English.

Partner with executives to create high-quality, engaging content (e.g., articles, videos, webinars) that addresses customer challenges and promotes adoption.
Oversee and curate content for YouTube and Facebook accounts, ensuring it remains relevant, engaging, and aligned with user interests.
Develop and execute strategies to increase engagement on social media platforms, driving both user adoption and active participation.
Plan and execute virtual events (e.g., webinars, workshops, live Q&A sessions) to encourage networking, knowledge sharing, and community involvement.
Foster relationships with key advocates and influencers, both within the user base and through social media channels, to amplify engagement.
Collaborate with UX, Marketing, and Product teams to ensure smooth onboarding for new users and seamless integration of social media platforms into user adoption strategies.
Analyze user behavior on social media and the app, spot trends, and gather feedback to improve both user experience and social media content.
Work closely with the development and marketing teams to ensure platform updates and content reflect user needs, enhancing engagement and adoption.
Align with cross-functional teams (e.g., sales, training) to create and support community-focused initiatives that drive engagement and adoption.
Monitor and report on KPIs (e.g., NPS, CSAT) through surveys and engagement metrics across social platforms to assess impact and guide strategy.

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